IELTS and TOEFL Speaking and Writing Topic: Advertising
IELTS and TOEFL Speaking and Writing Topic: Advertising
In today’s video, we’ll explore a frequently asked IELTS and TOEFL question:
Some people say that advertising is extremely successful at persuading us to buy things. Others think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your own opinion.
This lesson will help you improve your vocabulary for both the Speaking and Writing tasks. You'll find two example answers to inspire your own response and help you structure your arguments effectively.
What’s inside this lesson?
Key vocabulary to enhance your response
Example answers for both perspectives
Useful phrases and expressions
Here is the full transcript of the video:
Verbs are in red and advanced vocabulary are in bold
Some people say that advertising is extremely successful at persuading us to buy things. Others think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your own opinion.
Advertising remains a contentious issue, with some believing it has a powerful influence on consumer behaviour, while others argue that its omnipresence has dulled its effectiveness. In my opinion, while advertising can still be effective in certain circumstances, its widespread nature and overexposure have led to growing consumer desensitization, making it less persuasive than it once was.
On the one hand, supporters of advertising’s influence argue that it is a meticulously designed psychological tool that subtly influences consumer choices. Through emotional appeals, strategic placement, and targeted marketing, companies create a sense of urgency and desire. Celebrity endorsements, persuasive slogans, and visually appealing content often make products seem indispensable. Additionally, the rise of digital marketing has enhanced the effectiveness of advertising, allowing companies to use data and artificial intelligence to tailor ads to individual preferences. Personalized recommendations, retargeting strategies, and social media influencers further strengthen advertising’s ability to shape consumer behaviour, often leading people to make purchases they had not originally intended.
Conversely, critics argue that advertising has become so ubiquitous that people have learned to ignore it. Consumers are bombarded with advertisements on television, social media, websites, and even in public spaces, leading to ad fatigue. Many individuals automatically skip online ads, install ad blockers, or simply tune out marketing messages. Furthermore, as people become more media-literate, they are increasingly skeptical of advertising tactics, recognizing them as manipulative rather than informative. This skepticism, combined with the overwhelming volume of advertisements, reduces their overall impact.
In conclusion, while advertising can still have an impact when strategically targeted, its overexposure and growing consumer awareness have significantly weakened its effectiveness. With so many ads bombarding us daily, it’s clear that many have become immune to traditional marketing tactics, making advertising less successful in persuading us to buy things than it once was.
Opinion 2
Advertising remains a contentious issue, with some believing it has a powerful influence on consumer behaviour, while others argue that its omnipresence has dulled its effectiveness. In my opinion, advertising is still extremely successful at persuading consumers to make purchases due to its ability to innovate and create emotional connections with the audience.
On one hand, many people believe that advertising is incredibly successful at influencing consumer decisions. Supporters argue that advertising is a carefully crafted psychological tool that taps into our desires, needs, and emotions. Brands use strategic marketing techniques, such as celebrity endorsements, appealing visuals, and persuasive language, to create a sense of urgency and necessity. Additionally, the rise of digital advertising has only increased its effectiveness. By using data analytics, companies can target ads based on consumers' browsing behaviours, making them more personalized and relevant. Social media influencers have also amplified advertising’s reach, as they promote products in a way that feels authentic, often driving their followers to make purchases they may not have considered otherwise.
On the other hand, critics argue that advertising has become so ubiquitous that consumers have grown desensitized to it. With the constant bombardment of ads on television, social media, and websites, many people have developed ad fatigue and simply ignore or block them. Additionally, as consumers become more media-savvy, they are increasingly aware of marketing tactics and more likely to dismiss ads as manipulative or untrustworthy. Some even claim that advertising’s saturation has led to a loss of its persuasive power.
In conclusion, despite criticisms of overexposure, advertising remains a highly effective means of persuading consumers to make purchases. With its evolving strategies, such as personalized marketing and the use of emotional appeal, advertising continues to play a crucial role in shaping modern consumer behaviour. Thus, I firmly believe that advertising is still extremely successful at influencing purchasing decisions.
Download the PDF: For the full transcript of this video, including a complete advanced vocabulary list with definitions, click the link below:
#IELTS #TOEFL #IELTSSpeaking #IELTSWriting #TOEFLSpeaking #TOEFLWriting #EnglishVocabulary #LearnEnglish #AdvancedVocabulary #IELTSPreparation #TOEFLPreparation
